5 Reasons Why You Should Franchise with Indy Clover

1. The Resale and Secondhand Markets are Booming (and Showing No Signs of Slowing)

Let’s talk numbers. The U.S. secondhand market generated $53 billion in revenue in 2023, and it’s growing fast. Secondhand apparel sales alone grew by 11% last year and are expected to continue that pace annually through 2028. Even more compelling? The resale segment (where Indy Clover thrives) has grown 550% since 2018, far outpacing traditional thrift and donation-based models.

This is a market that’s not only thriving—it’s reshaping the future of retail. By opening an Indy Clover franchise, you’re plugging into an industry that’s profitable, sustainable, and culturally relevant.

2. Make a Tangible Environmental Impact

Owning an Indy Clover isn’t just good for your bottom line—it’s good for the planet. Buying secondhand reduces carbon emissions by an average of 25% compared to buying new. Just one thrifted item saves approximately 8.41 lbs of CO₂, 16.48 kWh of energy, and nearly 89 gallons of water.

In a world where 11.3 million tons of textile waste ends up in landfills annually, Indy Clover is part of the solution—and so are you, when you join our franchise family.

3. Appeal to Gen Z and the Next Wave of Shoppers

Reselling isn’t just a trend, it’s a lifestyle, especially for younger generations. 83% of Gen Z consumers have purchased or are interested in buying secondhand apparel, and 64% search for it before buying new. Indy Clover stores, with their curated racks, trendy finds, and community vibe, align perfectly with what Gen Z (and Millennials) are looking for.

From the layout of our stores to our growing DM sales, we’re meeting shoppers where they are—online, in-person, and on social media.

4. Strong Consumer Demand Means High ROI Potential

Consumers are all-in on resale. In fact, one-third of apparel purchased in the U.S. in the past year was secondhand. Today’s shoppers are savvy, savings-conscious, and sustainability-minded. On average, thrift shoppers save $1,760 per year, and 47% even consider resale value before making a purchase.

As a franchisee, you benefit from this mindset shift. A remarkable 82% of retailers that offer resale expect to see a positive ROI—and with Indy Clover’s streamlined model and dedicated support system, you're set up for success from day one.

5. Own a Business That Supports Community and Conscious Living

‍

Franchising with Indy Clover isn’t just about profits—it’s about purpose. You’ll empower local sellers, reduce fashion waste, and create a welcoming space where shoppers can find amazing pieces at affordable prices. Plus, you’ll be joining a supportive network of franchise owners who believe in the power of secondhand to change the way we shop—for good.

Ready to Start Your Resale Journey?

The future of fashion is secondhand, and Indy Clover is leading the way. Whether you're an entrepreneur at heart, a sustainability advocate, or both, owning an Indy Clover franchise gives you the opportunity to grow a thriving business while making a difference.

Let’s build something beautiful together!

👉 Ready to take the first step? Fill out our quick franchise application to learn more and connect with our team: indyclover.com/franchising

‍

Sources

1. ThredUp, Resale Report 
2. NARTS: The Association of Resale Professionals, Media
3. United States Census Bureau, Data
4. Environmental Protection Agency,Textiles: Material-Specific Data
5. Statista, Markets
6. Coupon Follow, The Shift to Thrift: Top Cities to Thrift in 2022
7. Yahoo, Thrift Shopping: 93% of Americans Are Now Shopping For Secondhand Items Online
8. eMarketer, US Online Fashion Resale 2023

‍